Versace Watches


Versus thrives in the universe of contrasts: everything and its opposite are part of its soul and complement each other.

Versus is the contradiction that makes sense, the rebellion that unites and thechallengetothe status quothatbreaks barriers and leaves allrules behind. Versus is like a watch that ticks that free spirit to choose when to be fashionably late or ahead of the curve.

The style of the new collection of watches is defined by the juxtaposition of the Versus symbols (the Lion, studs, and logo craze) with the nonconformist energy. The women’s Versus Watches are jewelry-inspired with a striking design that features a clean aesthetic that carries that unexpected character. In contrast, the men’s collection is bold with a rebellious tone that is distinctively Versus.

Dressed up vs. dressed down, DNA vs. future, Lower West Coast vs. Lower West Side –for a generation that chooses where and what to identify with, or whether to identify with anything at all. The Versus guys and girls have the power to decide whether to follow or go against the clock, always living for the moment and remembering that time well spent is never wasted.



2018 VERSUS VERSACE

WATCH ADVERTISING CAMPAIGNS

Shot in London at Lock Studios,  the advertising campaign has a very strong and prestigious signature within the fashion industry:  the famous photographers Hill&Aubrey (Tim Hill & James Aubrey Finningham) in partnership with Dazed Media.
The 2018 Versus watch Advertising campaign is a fresh interpretation of each season, inspired by seasonal flower displays.
Unexpected arrangements fill each set, each one responding to the colour palette and design of the specific season’s designs.
The inclusion of offbeat materials enforce Versus’individuality, energy and rule breaking spirit -think smashed glass, shaving foam and neon lights. 
Each set-up feel fun and immediate, a snapshot moment instead of something elaborately polished and composed.

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VERSUS VERSACE

FIRE ISLAND BICOLOR

Versus Versace’s bestselling Fire Island watch is back, and it’s more daring than ever.
The watch’s eccentric new style, comes into contrasting colors on its various internal and external surfaces. Top eye-catchers are the electric blue/green “Florida Keys” versions, alongside the other variants: graphic combinations in black/white, or more unexpected fuchsia/grey and blue/orange (or vice versa).
In its usual soft lightweight silicone, the Versus Fire Island Bicolor is the it-watch for spring.

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